Posts Tagged: ‘portraits’
The Indispensable Musician – Part 3: The Client-Centered Paradigm
- by John on March 29th, 2010
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CLIENT INSPIRES MUSICIAN –> MUSICIAN CREATES MUSIC –> CLIENT BUILDS FANBASE
Two years ago during a viewing session with our family photographer, my paradigm started to shift in a new direction. Our photographer played my piano music as the soundtrack to our photo slideshow. It turned a pleasant experience into a stunningly emotional one. We wanted to buy ALL of the pictures. The music helped increase the perceived value of the product.
We talked about the prospect of composing music for slideshows, and he handed me a sample photo album of another client to test the idea. The result of that test was this song, which made it onto my album, Zuzu’s Petals:
It wasn’t until a year later that this seed germinated into two ideas:
- PianoGraphy – Custom piano music for photographers and videographers to use in slideshows and videos
- Piano Portraits (i.e., tributes) – Custom piano music given as gifts, and inspired by the recipients themselves.
In the new paradigm, the client provides the inspiration for the music. The client pays for the creation of the music. The client shares this music with others who become fans. Some of those fans become clients. Lather, rinse, repeat.
In the new paradigm, the number of MP3 downloads is no longer a central goal. The central goal is now building deep, authentic relationships with individual fans, one at a time. It’s about inviting them into the creative process. It’s about letting them share the music they inspired with the world.
It’s about them.
Prev…Part 2: The Musician-Centered Paradigm
Next…Part 4: Value-Added Music